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Jeff Moores

Jeff brings a strong retail and CPG background to his role as Sr. Director of Communications at Alchemy. Jeff has expertise in relationship management, marketing technology, and solution development. Over the past 20 years, he has worked with several leading brands, including Kraft Foods, Mondelēz, Kimberly-Clark, The Walt Disney Company, Bose, and Staples.

Recent Posts

Sign, Sign, Everywhere a Sign – Three Ways to Train with Digital Signage

Posted by Jeff Moores

Jun 21 2016
Jun 21 2016

While driving to a meeting the other day, I was toggling through Sirius when I stumbled across the classic ‘70s song “Signs” by Five Man Electrical Band. For those that don’t know, it has a really catchy chorus that goes something like this:

Sign, sign, everywhere a sign
Blockin' out the scenery, breakin' my mind
Do this, don't do that, can't you read the sign?

Hearing those lyrics inspired me to think about how digital signage helps food companies to communicate “do this, don’t do that” to their workers. Now, I realize this song has nothing to do with digital signage — it’s more of a commentary around social rules — but it directed my thinking to how those lyrics relate to our industry. Whether you’re managing a restaurant, a retail grocery store, or a food production floor, digital signage grabs attention and creates engaging, memorable experiences for your employees.

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Topics: Operations

Communications to Change Behavior

Posted by Jeff Moores

Mar 11 2016
Mar 11 2016
Has this happened to you?

You are a manager and you care about the people that you lead.  You’ve invested a significant amount of money annually to train your employees but when an accident happens you wonder why they didn’t do what they were trained to do.  Then you start thinking, “I showed them the proper way to do this. Why did they cut corners?” That’s a good question, but you may not like the answer. 

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Topics: Operations