With Baby Boomers aging and retiring and members of Generation X now well into their forties, Gen Y — otherwise known as Millennials — and post-Millennial Gen Z will now provide the bulk of your restaurant team members. They’re younger, more “connected” in terms of technology, and often much less experienced regarding common workplace norms.
Limited time offers (LTOs) are a tried and true method for increasing restaurant traffic. A recent survey showed that 20% of diners seek out LTOs with some frequency, citing new flavors and new packaging as the main attractions. But these numbers also point to a challenge that restaurant operators face when using LTOs for raising brand awareness and boosting sales.
Interactivity, gamification, and competition engage Millennials and Gen Z.
All restaurant operators face the challenge of sufficiently engaging their employees, particularly during training. New employees might show up on Day One bright-eyed and ready to go, but in the restaurant world, the job is often more complicated than many people believe.