Food manufacturing can be a grind… especially in milling. Yet recent wins in the industry make it all worth it. Consumers are snack-happy, so demand for savory treats, sweets, and baked goods is on the rise. Alternative flours are also ubiquitous. Thanks to the gluten-free craze, nut flours and non-traditional flours like sorghum and spelt are working their way into foods worldwide. And we can finally kiss the low-carb craze goodbye. These days, whole grains are considered essential to a healthy diet, including rice and corn, with more emphasis on nutrition rather than elimination. With the new nutritional focus comes the opportunity to add fortifications to flours and grains, which proves successful in differentiation, as well as in marketing.
Some interesting news is brewing in the beverage industry. It’s hip to be healthy, and beverage companies are rushing to add nutrition-forward options to their portfolios. Whether it’s adding value to bottled water through sparkle, flavor, or “enhancements," creating old favorites with organic ingredients, offering smaller portions, or jumping on the energy drink bandwagon — all while reducing added sugar, of course — it’s clear good health has a hold on the market.
Things are looking pretty sweet in Bakery and Snacks. Bread is back, and the sandwich is enjoying a bit of a renaissance in all its glorious forms: burgers, bahn mis, tortas, gyros. Enriched and sprouted grains are also on the rise, ensuring the low-carb craze has finally cooled off.
There’s a lot of cool things happening in refrigerated and frozen foods. Consumers are enjoying more diversified breakfasts and snacks, which means more options for frozen foods.